Introduction
Blogging with a Content Management System
The WordPress Content Management System
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Installing and Configuring WordPress (6:09)
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Finding a Theme to Represent Your Brand (11:45)
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Extending the Functionality of WordPress with Third-Party Plugins (9:04)
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Managing Your Community of Authors and Subscribers (4:44)
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Categories, Tags, and General Content Organization (5:10)
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Writing, Scheduling, and Publishing Content (11:02)
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Pages and General Site Related Content (5:05)
Optimizing the Blog in Search Results with SEO
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What is Search Engine Optimization and Why Does it Matter? (3:48)
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Manage SEO within WordPress with the Yoast Plugin (11:34)
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Writing with a Strategy to Rank Better in Search (7:38)
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Improving Page Performance with Optimized Themes, Plug-ins, and Images (12:13)
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Link Building with Established Brands (5:21)
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Measuring SEO with External Tools and Services (6:56)
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Damaging Your SEO and Your Brand (9:12)
Extra Material
